Traditional & Modest Clothing made in Pakistan

This family covers lawn suits, shalwar kameez, bridal wear, abayas, hijabs, thobes and regional embroidered dresses. Lahore, Karachi and Faisalabad lead the trade. Quetta, Swat, Peshawar, Multan, Hyderabad and Muzaffarabad add their own regional embroidery.

200product types
22main categories
5provinces

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Sindhi embroidered gaj tunics — Photo: Sindhi traditional women embroidered Gaj tunics by AngelicDevil29, CC0, via Wikimedia Commons (cropped)

In simple words

Who buys it, and where to start

Pakistani families living in the UK, US, Canada, the Gulf and Australia buy for Eid, weddings and daily wear. Modest-fashion shoppers of many backgrounds also buy abayas, hijabs and kaftans.

Good first products

Chiffon dupattas: Many buyers already own an outfit and just need a matching dupatta, which is light to ship.
Stitched lawn suits: Diaspora buyers without a local tailor want ready-stitched lawn in UK sizes.
Jersey hijabs: Hijabs are light, sell all year and work well as bundles in neutral colours.

Be careful with

Never copy designer lawn prints or famous brand designs; it is a common and risky shortcut.
Bridal lehengas are costly, made to measure and hard to return, so leave them until you have experience.
Unstitched lawn is crowded, so stand out with clear sizing, fast delivery or a special style.

Quick facts

Made in: Lahore, Karachi, Faisalabad, Multan, Hyderabad, Quetta, Swat, Peshawar, Timergara, Muzaffarabad
Product types: 200 in 22 categories
Types with extra rules: 11 of 200
Best places to sell: Etsy, Amazon, Shopify, eBay, B2B

In pictures

See the products

Some photos show similar products made elsewhere, to help you recognise them. Credits at the bottom of the page.

The full list

All 200 types of traditional & modest clothing

Each product type below is a possible niche. Make it yours by adding one buyer and one angle, for example “biker jackets for women riders, made to measure”. ⚠ means extra rules apply.

Main category	Types and styles	Made in
Women's Lawn & Summer Suits	Unstitched lawn 3-piece, Stitched lawn suits, Printed lawn suits, Embroidered lawn suits, Cambric suits, Voile suits, Cotton-net suits, Lawn 2-piece co-ords, Lawn kurtis, Digital-print lawn	Lahore, Karachi, Faisalabad, Multan, Hyderabad, Quetta, Swat, Peshawar, Timergara, Muzaffarabad
Women's Winter & Everyday Wear	Khaddar suits, Karandi suits, Linen suits, Marina suits, Velvet shawl suits, Dhanak suits, Wool-blend suits, Everyday kurtis, Straight trousers & cigarette pants, Tulip shalwar	Lahore, Karachi, Faisalabad, Multan, Hyderabad, Quetta, Swat, Peshawar, Timergara, Muzaffarabad
Women's Formal & Party Wear	Chiffon formal suits, Organza suits, Silk suits, Embroidered net suits, Anarkali frocks, Peshwas, Angrakha dresses, Long maxis, Pishwas with dupatta, Mirror-work suits	Lahore, Karachi, Faisalabad, Multan, Hyderabad, Quetta, Swat, Peshawar, Timergara, Muzaffarabad
Bridal Wear	Bridal lehengas, Sharara sets, Gharara sets, Walima maxis, Mehndi outfits, Nikkah outfits, Bridal dupattas, Bridesmaid sets, Zardozi bridal wear, Custom bridal couture	Lahore, Karachi, Faisalabad, Multan, Hyderabad, Quetta, Swat, Peshawar, Timergara, Muzaffarabad
Men's Shalwar Kameez & Kurta	Wash-and-wear shalwar kameez, Cotton kurta pyjama, Boski suits, Embroidered kurtas, Short kurtas, Pathani suits, Kurta with trousers, Linen kurtas, Unstitched men's suiting, Men's Eid kurtas	Lahore, Karachi, Faisalabad, Multan, Hyderabad, Quetta, Swat, Peshawar, Timergara, Muzaffarabad
Men's Formal & Wedding Wear	Sherwanis, Prince coats, Waistcoats, Embroidered waistcoats, Jamawar sherwanis, Groom kullah, Groom khussa shoes, Wedding stoles (men), Nehru jackets	Lahore, Karachi, Faisalabad, Multan, Hyderabad, Quetta, Swat, Peshawar, Timergara, Muzaffarabad
Regional Embroidered Dresses	Balochi embroidered dress, Sindhi mirror-work dress, Sindhi topi & caps, Swati embroidered kameez, Kalash dress, Hunza embroidered caps, Chitrali embroidered coat, Phulkari dupattas, Multani block-print suits, Hazara embroidery	Lahore, Karachi, Faisalabad, Multan, Hyderabad, Quetta, Swat, Peshawar, Timergara, Muzaffarabad
Dupattas, Stoles & Scarves	Chiffon dupattas, Embroidered dupattas, Banarsi-style dupattas, Gota dupattas, Lawn dupattas, Chunri dupattas, Phulkari stoles, Velvet shawls (formal), Organza dupattas, Tie-dye dupattas	Lahore, Karachi, Faisalabad, Multan, Hyderabad, Quetta, Swat, Peshawar, Timergara, Muzaffarabad
Abayas, Hijabs & Modest Basics	Open-front abayas, Closed abayas, Embroidered abayas, Prayer dresses, Jersey hijabs, Chiffon hijabs, Hijab under-caps, Niqabs, Jilbabs, Modest maxi dresses, Instant slip-on hijabs, Two-piece Al-Amira hijabs, Modal hijabs, Crinkle cotton hijabs, Georgette hijabs, Satin hijabs, Ninja undercaps, Khimars, Hijab arm sleeves	Lahore, Karachi, Faisalabad, Multan, Hyderabad, Quetta, Swat, Peshawar, Timergara, Muzaffarabad
Kids' Eid & Festive Wear	Girls' frocks^⚠, Girls' lehenga sets^⚠, Girls' sharara sets^⚠, Boys' kurta pyjama^⚠, Boys' waistcoat sets^⚠, Boys' sherwanis^⚠, Baby Eid outfits^⚠, Sibling matching sets^⚠, Kids' khussa shoes^⚠	Lahore, Karachi, Faisalabad, Multan, Hyderabad, Quetta, Swat, Peshawar, Timergara, Muzaffarabad
Maternity & Nursing Modest Wear	Maternity kurtis, Nursing-friendly kameez, Maternity abayas, Elastic-waist shalwar, Maternity lawn suits, Nursing scarves	Lahore, Karachi, Faisalabad, Multan, Hyderabad, Quetta, Swat, Peshawar, Timergara, Muzaffarabad
Accessories & Footwear (Traditional)	Khussa shoes, Kolhapuri-style chappals, Embroidered clutches, Potli bags, Parandas, Jhumka-style jewellery sets, Prayer caps	Lahore, Karachi, Faisalabad, Multan, Hyderabad, Quetta, Swat, Peshawar, Timergara, Muzaffarabad
Fabrics, Laces & Trims	Lace trims, Gota & kinari borders, Embroidered neckline patches, Unstitched lawn by metre, Cut-piece fabric, Embroidered fabric borders, Dupatta laces, Tassels & latkan	Lahore, Karachi, Faisalabad, Multan, Hyderabad, Quetta, Swat, Peshawar, Timergara, Muzaffarabad
Balochi Doch & Mirror-Work Embroidery	Balochi doch embroidered dresses, Embroidered pandol (front pocket) panels, Mirror-work cushion covers, Coin-embroidered wall hangings, Mirror-work bags & purses, Embroidered belts, Balochi paag headwear, Mirror-work tablecloths, Coin-embroidered bedspreads, Balochi embroidered shawls	Lahore, Karachi, Faisalabad, Multan, Hyderabad, Quetta, Swat, Peshawar, Timergara, Muzaffarabad
Pashtun & Northern Caps	Embroidered kandahari caps, Swati embroidered caps, Chitrali pakol caps, Peshawari karakul caps, Crochet prayer caps, Women's embroidered caps, Kids' embroidered caps^⚠, Mirror-work pashtun caps	Lahore, Karachi, Faisalabad, Multan, Hyderabad, Quetta, Swat, Peshawar, Timergara, Muzaffarabad
Pashtun Embroidered Accessories	Embroidered azarband drawstrings, Pranda hair tassels, Embroidered potli purses, Embroidered clutch purses, Swati embroidered waistcoats, Embroidered kurta panels, Embroidered mobile pouches, Embroidered hair bands	Lahore, Karachi, Faisalabad, Multan, Hyderabad, Quetta, Swat, Peshawar, Timergara, Muzaffarabad
Kashmiri Pheran & Winter Wear	Men's woollen pheran, Women's embroidered pheran, Sozni embroidered pheran, Tilla-work pheran, Kids' pheran^⚠, Loi wool wraps, Pattu tweed jackets, Chain-stitch embroidered coats	Lahore, Karachi, Faisalabad, Multan, Hyderabad, Quetta, Swat, Peshawar, Timergara, Muzaffarabad
Gotta, Zari & Adda Work Pieces	Gotta kinari dupattas, Gotta patti wedding dupattas, Zari-work clutches & potli bags, Adda-work bridal shawls, Mukesh/tilla embroidered dupattas, Gotta-trimmed cushion covers, Zardozi embellished waistcoats, Embellished mehndi thaal covers	Lahore, Karachi, Faisalabad, Multan, Hyderabad, Quetta, Swat, Peshawar, Timergara, Muzaffarabad
Embroidered Festive Suits (Global)	Day of the Dead embroidered suits, Charro-style embroidered blazers, Mariachi-inspired jackets, Embroidered tuxedo blazers, Embroidered wedding waistcoats	Lahore, Karachi
Men's Thobes & Jubbas	Saudi-collar thobes, Emirati-style kanduras, Kurta-collar thobes, Pakistani-cut jubbas, Winter wool-blend thobes, Embroidered Eid thobes, Hajj and Umrah white thobes, Thobe trousers (sirwal)	Karachi, Lahore, Faisalabad
Modest Activewear & Swimwear	Burkinis, Modest swim leggings, Swim hijabs, Sports hijabs, Long-line gym tunics, Modest gym sets, Modest running tops, Girls' modest swimsuits	Sialkot, Lahore, Faisalabad
Kaftans & Eastern Fusion Wear	Printed kaftans, Embroidered kaftans, Kaftan beach cover-ups, Fusion tunics, Kurta with culottes sets, Palazzo pants, Embroidered kimono jackets, Shirt-dress kurtas, Cape-style kurtis	Lahore, Karachi, Faisalabad

Ideas to sell

5 product ideas to research

Wash-and-wear white thobes in tall and big sizes for mosque-goers
Sell on: Amazon, Shopify · Made in: Karachi · Karachi tailoring and Faisalabad wash-and-wear fabric
Full-cover burkinis for UK and Australian swim classes
Sell on: Amazon, Shopify · Made in: Sialkot · Sialkot sublimation sportswear factories
Lawn-print kaftans sold as resort wear to non-Pakistani buyers
Sell on: Etsy, Shopify · Made in: Lahore · Huge supply of Faisalabad and Lahore lawn prints
Breathable modal hijab bundles in neutral shades, 5-packs
Sell on: Amazon, Etsy · Made in: Lahore · Low-cost dyeing and hemming in Lahore and Karachi
Leather khuff socks for winter wudu, sold to mosque-goers abroad
Sell on: Etsy, Amazon · Made in: Sialkot · Sialkot glove and leather workers

Ideas from our November 2026 research. Check demand, costs and rules before you invest.

How to start

First steps

Ask two Lahore or Karachi tailors to stitch one lawn suit each to a standard UK size chart.
Photograph dupattas in daylight with close-ups of the fabric and embroidery.
Order your first Eid stock well before Eid so it arrives in time.

Check your profit with the calculator

Rules in plain words

What to check

Adult clothing mainly needs honest fibre and care labels. Kids' Eid and festive wear falls under children's product rules, so testing may be needed, especially for beads, sequins and cords. Claims like 'chlorine-resistant' on modest swimwear must be tested first.

Children's products: they need safety tests for small parts, cords and chemicals before you sell them. (11 product types)

This is a summary, not legal advice. See the compliance checklist.

Explore more

Questions

Frequently asked questions

Should I sell stitched or unstitched suits abroad?

Unstitched suits are common and many sellers offer them. Stitched suits in clear UK or US sizes help buyers who have no tailor nearby. Start with a small size range and a clear size chart.

When is the busiest time?

Eid and the wedding season bring the biggest demand. Khaddar and other winter suits sell well in Canada and the UK before winter. Order early because tailoring and shipping take time.

Can I sell to buyers who are not Pakistani?

Yes. Lawn-print kaftans can be sold as holiday wear, and burkinis and hijabs suit modest buyers from many backgrounds. Describe the product simply and show how to wear it.

Want to sell traditional & modest clothing abroad?

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