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Magento SEO that lets Google find the pages that sell
Filter URLs, duplicate paths and slow pages waste crawl budget and hold rankings back. We fix them in the platform itself, so the right products and categories get found.
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- Layered navigation and canonicals
- Structured data and sitemaps
- Content for buyer questions and AI answers
Stores we have built and run
Magento SEO is mostly technical: layered navigation that creates thousands of filter URLs, duplicate category paths, missing canonicals, weak structured data and slow pages. We fix these in Adobe Commerce itself, then support the pages that sell with content written for real buyer questions.
Where Magento SEO leaks
Illustrative: a store creates far more URLs than it should ever have indexed. Every step down is where we fix things.
Why it matters
Where better SEO shows up for the business
Clean indexingFilter pages and duplicate URLs controlled, so Google crawls pages that sell.
Rich resultsProduct, offer, breadcrumb and organisation structured data.
More qualified trafficSpeed fixes and content written for real buyer questions.How it works
What’s included
Layered navigationNo more thousands of thin filter URLs.
Canonicals & rewritesOne URL per product and category.
Structured dataProducts, offers, breadcrumbs, organisation.
Sitemaps & robotsIndex exactly what you want.
Core Web VitalsSpeed as part of page experience.
AI visibilityClear answers that AI search can cite.
Measured in Search Console
We start from your Search Console and crawl data, fix the biggest technical issues first, and track impressions, clicks and indexing every month.
Is this right for you?
A good fit if- Google indexes far more URLs than you have products and categories
- Rankings dropped after a migration or redesign
- Product and category pages are thin or duplicated
- You want to be found in AI answers as well as search results
Probably not the right fit if- You only want backlinks: we focus on the site itself
- You need results this week: technical SEO takes weeks to show in Search Console
What you receive- Technical crawl and Search Console review
- Prioritised fixes implemented in the platform
- Structured data for products and the organisation
- Monthly tracking of indexing and clicks
Content that ranks and gets cited
Category and product content written for real buyer questions, with clear answers and tables.
- Category guides and FAQs
- Product attributes buyers search for
- Internal links to the pages that sell
Stores we have built
Live projects from our portfolio.
How it works
You see the findings, the scope and the price before any code changes.
AuditWe review code, extensions, hosting and speed.
Plan & priceA fixed scope and price, or a retainer.
Build on stagingTested on a copy of your store, never live.
Launch & supportA planned release, rollback ready, then monitoring.
For your technical team
How we build it
The stack, standards and handover your developers can expect.
Indexing- Layered navigation noindex and canonical rules
- One canonical URL per product and category
- XML sitemaps and robots.txt per store view
Markup- Product, Offer, BreadcrumbList and Organization JSON-LD
- Validated in Google’s Rich Results Test
- hreflang for multi-store set-ups
Data- Search Console and crawl data as the baseline
- Core Web Vitals field data
- Monthly impressions, clicks and indexing report
Related guides
In-depth articles from the Mistri blog.
Questions before you book
Frequently asked questions
Is Magento good for SEO?
Yes, once it is configured well. The common problems, such as filter URLs, duplicate category paths and slow pages, are fixable in the platform.
Do I need an SEO extension?
Sometimes. Many fixes are configuration and theme changes. We recommend an extension only when it solves something configuration cannot.
How do AI answers affect Magento SEO?
Google says no special optimisation is needed for its AI features. Clear, well-structured, accurate pages help both normal results and AI answers.
How long until SEO changes show results?
Crawling and reindexing take time. Technical fixes usually show in Search Console within weeks; content and authority build over months.
Will SEO changes put our current rankings at risk?
Changes are tested on staging, URL changes come with 301 redirects, and we watch Search Console after each release so problems are caught early.
What access do you need?
Read access to Search Console and analytics, the code repository and a staging site. Admin access is only needed for configuration changes.
Related services
Performance optimizationCore Web Vitals, Breeze, Hyvä, Varnish and Valkey.Learn more →
AEO & AI search visibilityGet found and cited in AI Overviews, ChatGPT and Perplexity.Learn more →Conversion rate optimizationFunnel research and A/B tests on product pages and checkout.Learn more →
Our portfolioAdobe Commerce stores and web projects we have built.See the work →
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