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Free guide · 2026 edition

Made in Pakistan: what to sell online, and where to make it

A practical guide for new Pakistani online sellers and exporters: which products and services sell abroad, who buys them, where they are made, and the niches where a new seller can win.

  • 448niches researched
  • 1,423product ideas
  • 17product categories
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Decorated truck on the N-5 near Thatta
Photo: PK Truck on N-5 near Thatta asv2020-02 img2.jpg · A.Savin · FAL · Wikimedia Commons

The guide on one page

Five findings that should shape your choice

Services are the lowest-risk startIT and digital services earned about $4.6bn in FY2025-26. No stock, no shipping, no customs.
Small-parcel maths changedThe US ended duty-free entry for small parcels in August 2025 and adds 10% on Pakistani goods; the EU charges €3 per item category from July 2026. Sell higher-value items or ship in bulk.
Win where Pakistan is uniqueSialkot leather and sports gear, Karakoram gems, Balochi and Sindhi embroidery, truck art. Generic textiles compete on price with much bigger countries.
Regulated niches cost moreFood, supplements, cosmetics, lamps, children’s items and knives need testing or licences. Our scores subtract a penalty for them.
Customisation beats one-off retailNames, team kits, made-to-measure and B2B orders earn higher prices and repeat buyers.
Digital products travel freePakistani motif patterns, calligraphy and embroidery files sell worldwide with zero shipping.

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Top opportunities by category

The highest-scoring micro-niche in each of the leading categories, from our November 2026 research.

23/25Papier-mâché Christmas ornaments (personalised)Home décor & handicrafts · Muzaffarabad & AJK craft centresSet of 4 hand-painted baubles; Personalised name/'first Christmas' ornament22/25Hunza ruby & spinel in marble specimens for collectorsJewellery & gemstones · Hunza & Nagar (Gilgit-Baltistan); dealers in GilgiThumbnail ruby-on-marble specimen (1-3 cm) in labelled perky box; Miniature/small-cabinet ruby-in-marble (4-8 cm)22/25Pakistani motif seamless patterns, SVG & Canva templates (truck art, ajrak, phulkari)Digital products · Anywhere (motif research: Sindh ajrak, Punjab phul10 ajrak seamless pattern papers; 16 phulkari seamless patterns22/25Chitrali patti waistcoats & jackets for menShawls & handwoven textiles · Chitral (Chitrali Bazaar Peshawar for trading)Patti wool waistcoat; Patti chore/field jacket21/25Mini USB/battery camel-skin lampsCamel hide & bone crafts · Multan (and Bahawalpur/Cholistan) camel-skin artisMini naqashi camel-skin lamp 15-20 cm with rechargeable USB-C LED puck; Battery tea-light camel-skin lantern trio21/25Custom hand-painted calligraphy commissionsReligious & cultural items · Lahore (NCA-trained artists), KarachiCustom name/ayah calligraphy on canvas 40 x 60 cm; 99 Names of Allah large canvas21/25Arabic/Urdu calligraphy & truck-art commissionsServices · Lahore, Karachi, Rawalpindi artistsCustom Arabic name calligraphy (digital); Truck-art restaurant logo & menu21/25Custom goalkeeper gloves with player name and numberSports goods · Sialkot (GK glove specialists)Negative-cut glove with German latex palm, name/number print; Academy GK glove programme21/25Balochi hand-embroidered kaftans & tunic dresses (Western sizing)Embroidered clothing · Quetta, Turbat, Panjgur, Kalat (Balochistan); KaraDoch-yoke cotton voile kaftan; Short Balochi-panel tunic over jeans

See all niches in the Niche Finder

Product categories

17 categories, explored in depth

Traditional & Embroidered ClothingHand-worked garments sold to the diaspora and to global buyers who want something handmade25 niches · score 21/25Shawls & Handwoven TextilesWool, pashmina and handloom cloth from the mountains and the Indus plains20 niches · score 21/25Traditional Footwear & HeadwearPeshawari chappal, Multani khussa, Chitrali pakol and Sindhi topi23 niches · score 20/25Traditional Jewellery & GemstonesKundan, jadau, tribal silver, Hyderabad bangles and gems from the Karakoram24 niches · score 23/25Camel Hide & Camel Bone CraftsMultan's glowing naqashi lamps and inlaid bone décor17 niches · score 19/25Onyx, Marble & Himalayan SaltStone from Chagai, Ziarat and Khewra, turned into lamps, décor and kitchenware22 niches · score 16/25Home Décor & HandicraftsBlue pottery, truck art, Ralli quilts, carved wood, lacquer, brass and hand-knotted rugs35 niches · score 20/25Leather GoodsSialkot, Lahore and Karachi: one of the world's leading leather-apparel bases27 niches · score 18/25Sports GoodsSialkot's footballs, Sialkot and Lahore cricket gear, boxing and martial-arts equipment16 niches · score 16/25Surgical, Beauty & Precision InstrumentsSialkot steel and Wazirabad cutlery21 niches · score 18/25Home Textiles (Industrial)Faisalabad and Karachi bed linen, towels, denim and knitwear20 niches · score 15/25Food, Fruits & Dry FruitsBasmati, mangoes, dates, apricots, pine nuts and sweets28 niches · score 16/25Natural Wellness & BeautyShilajit, sea buckthorn, honey, henna, attar, multani mitti and herbal products21 niches · score 19/25Religious & Cultural ItemsPrayer mats, tasbeeh, calligraphy, Quran stands and Ramadan décor19 niches · score 19/25Digital products from PakistanFiles, templates and courses with a Pakistani story sell worldwide with zero shipping, zero customs and zero s12 niches · new in 2026Musical instruments from PakistanSialkot makes Highland bagpipes and pipe-band gear for the world, and Lahore and Peshawar make tabla, dholak, 7 niches · new in 2026More products from PakistanPet gear, kitchenware, toys and kites, furniture, ceramics, stationery, esports apparel, eco packaging and B2B42 niches · new in 2026

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Export services

69 researched service micro-niches in tech and AI, e-commerce and marketing, creative work, business support, trade, travel and tutoring. The lowest-risk way to start.

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Budget

Where to start, by budget

BudgetGood starting points
Very low (under Rs 25k)Services and digital products: truck-art and calligraphy printables, SVG pattern packs, embroidery design files, freelance services.
Low (Rs 25k–150k)Made-to-order crafts: ajrak fabric for sewists, Chitrali pakol and patti waistcoats, Balochi embroidery panels, personalised khussas.
Medium (Rs 150k–600k)Small stock, light products: certified gemstones, Balochi silver, leather camera straps and dog collars, custom goalkeeper gloves.
High (over Rs 600k)Bulk, Amazon FBA and B2B: hand-knotted rugs, salt products through a US warehouse, private-label towels and kitchen textiles.

Indicative amounts for samples, a first small batch and basic marketing (Rs 277 ≈ US$1, October 2026).

Seller guides

Before you sell abroad

Duties, costs & risks for Pakistani online sellers (2026)What it really costs to sell abroad from Pakistan as of November 2026: US and EU duties on small parcels, UK VAT rules, shipping, getting paid, currenRead →How to sell on Etsy from Pakistan (2026)Pakistan is an eligible country for Etsy Payments through Payoneer. Here is what you need to open a shop legitimately, what Etsy charges, when you getRead →Build your export storeYour own online store for selling Pakistani products abroad: multi-currency catalogue, honest shipping and duty messaging, payment options that work fRead →How to find your niche: a 5-step method for Pakistani sellers (2026)A practical method for choosing what to sell abroad from Pakistan: five steps from sourcing to a test order, the signs that a niche will or won't workRead →Unit economics: does your product make money? (2026)How to work out profit per order before you buy stock, with the formula, a profit calculator, five worked examples using Etsy's Pakistan fees, break-eRead →Where to sell from Pakistan: sales channels compared (2026)Which marketplaces and channels a Pakistan-based seller can actually use as of November 2026, what each charges, how the money reaches Pakistan, what Read →Compliance checklist for Pakistani exporters, by product (2026)Which product rules apply when you sell food, cosmetics, supplements, children's items, lamps, knives, protective gear, gems, wood, leather or textileRead →From idea to first sale: a 12-week launch plan (2026)A practical week-by-week plan for launching your first Made-in-Pakistan online store: from choosing one niche and ordering samples to Payoneer set-up,Read →Seasonality calendar 2027 for Pakistani online sellersEvery 2027 sales peak that matters for Made-in-Pakistan products, from Ramadan and Eid to Black Friday and Christmas, with the niches to push, when stRead →Who you compete with: Pakistani sellers vs India, China and TurkeyCategory by category, the countries you compete with when you sell Pakistani products online, what gives them an edge, what you can honestly claim insRead →

Method

How this guide was made

The guide maps Pakistani crafts and industries from provincial district profiles, PSIC craft records, TDAP sector reports and trade-body data. In November 2026 we re-checked every category against marketplaces (Etsy, Amazon, eBay), Google search volumes and current import rules, added new niches and attached concrete product ideas.

  • Prices marked as observed were seen on marketplaces in November 2026; others are estimates.
  • Scores are editorial judgments to compare ideas, not market data.
  • Rules change: check duties, platform policies and product regulations before you launch.

Download the original guide (PDF, 8 MB)

Questions

Frequently asked questions

What can I sell online from Pakistan?

Light, high-value products with a clear Pakistani origin do best: leather goods, sports gear, embroidery, gemstones, shawls and handicrafts, plus digital products and services that need no shipping. The Niche Finder lists every researched niche with product ideas.

Is selling physical products from Pakistan still profitable after the 2025–26 duty changes?

It can be, but low-priced items shipped one by one now lose most of their margin. Sell higher-value products, bundle, ship in bulk to a warehouse abroad, or start with digital products and services. See duties, costs and risks.

How were the niches scored?

Each niche gets five editorial ratings from 1 to 5 (demand abroad, ease of entry, margin, ease of shipping, story), giving a maximum of 25, minus a 0–3 penalty for regulated products. The ratings are a starting point, not market data.

How much money do I need to start?

From almost nothing for services and digital products, to Rs 25k–150k for made-to-order crafts and Rs 150k–600k for a first small stock of light products. Bulk and B2B niches need more.

Turn your niche into an export business

Mistri Tech is based in Sialkot. Send us your idea for a free niche review, or let us build your export store.

Build your export storeGet a free niche review

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