Natural Wellness, Beauty & Fragrance made in Pakistan

This family covers shilajit, sea buckthorn, carrier oils, henna, multani mitti, attars, rose water, herbal soaps, hair oils and incense. Gilgit-Baltistan supplies shilajit, sea buckthorn and apricot oil, while Lahore and Karachi make attars, henna, soaps and skincare. Rules are strict in this family.

118product types
19main categories
5provinces

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A hand decorated with mehndi (henna) — Photo: Mehndi henna design by Rangbaz, CC BY-SA 4.0, via Wikimedia Commons (cropped)

In simple words

Who buys it, and where to start

Muslim and diaspora buyers want alcohol-free attars, henna and herbal hair care, and natural-beauty shoppers want clays and oils. Soap and cosmetic makers buy carrier oils and herbs in bulk.

Good first products

Alum aftershave blocks: Barbers and beard brands use them, and alum is a cheap staple in Pakistani pansar shops.
Rose attar: Alcohol-free attars suit Muslim buyers and Ramadan gift boxes.
Agarbatti incense sticks: Rose and oud incense from Karachi sells to Muslim-owned gift shops.

Be careful with

Never make medical claims, such as curing illness, growing hair or whitening skin.
Only sell lead-free surma; many traditional kinds contain lead and are banned in some markets.
Shilajit needs lab tests for heavy metals, so untested resin is a serious risk.

Quick facts

Made in: Gilgit-Baltistan, Lahore, Karachi, Multan, Gujrat, Peshawar
Product types: 118 in 19 categories
Types with extra rules: 56 of 118
Best places to sell: Etsy, Amazon, Shopify, B2B

The full list

All 118 types of natural wellness, beauty & fragrance

Each product type below is a possible niche. Make it yours by adding one buyer and one angle, for example “biker jackets for women riders, made to measure”. ⚠ means extra rules apply.

Main category	Types and styles	Made in
Shilajit	Shilajit resin^⚠, Shilajit capsules^⚠, Shilajit drops^⚠, Shilajit gummies^⚠, Shilajit gift sets^⚠	Gilgit-Baltistan, Lahore, Karachi, Multan, Gujrat, Peshawar
Sea Buckthorn	Sea buckthorn oil^⚠, Sea buckthorn juice^⚠, Sea buckthorn tea^⚠, Sea buckthorn skin cream^⚠, Capsules	Gilgit-Baltistan, Lahore, Karachi, Multan, Gujrat, Peshawar
Carrier Oils	Walnut oil^⚠, Almond oil^⚠, Black seed oil^⚠, Castor oil^⚠	Gilgit-Baltistan, Lahore, Karachi, Multan, Gujrat, Peshawar
Herbal Teas	Chamomile, Mint tea^⚠, Herbal kahwa, Moringa tea^⚠, Cinnamon blends, Detox blends	Gilgit-Baltistan, Lahore, Karachi, Multan, Gujrat, Peshawar
Henna & Mehndi	Henna cones^⚠, Henna powder^⚠, Hair henna^⚠, Nail henna^⚠, Mehndi kits^⚠, Body art quality henna^⚠	Gilgit-Baltistan, Lahore, Karachi, Multan, Gujrat, Peshawar
Multani Mitti & Clays	Multani mitti powder, Face masks, Clay bars, Hair clay, Clay soaps^⚠	Gilgit-Baltistan, Lahore, Karachi, Multan, Gujrat, Peshawar
Attar & Perfume Oils	Rose attar^⚠, Oud oils^⚠, Musk attar^⚠, Roll-on attars^⚠, Alcohol-free perfumes^⚠, Bakhoor^⚠	Gilgit-Baltistan, Lahore, Karachi, Multan, Gujrat, Peshawar
Rose Water & Hydrosols	Rose water, Kewra water, Orange blossom water, Facial mists, Hydrosol spray	Gilgit-Baltistan, Lahore, Karachi, Multan, Gujrat, Peshawar
Herbal Soaps	Neem soap^⚠, Goat milk soap^⚠, Charcoal soap^⚠, Multani mitti soap^⚠, Turmeric soap^⚠, Beard soap^⚠	Gilgit-Baltistan, Lahore, Karachi, Multan, Gujrat, Peshawar
Hair Oils & Care	Amla oil^⚠, Onion hair oil^⚠, Coconut blends^⚠, Hair masks^⚠, Wooden combs^⚠, Beard oil^⚠, Karna (citrus) hair oil^⚠, Kalonji hair oil^⚠, Rosemary-mustard oil^⚠, Walnut hair oil^⚠	Gilgit-Baltistan, Lahore, Karachi, Multan, Gujrat, Peshawar
Surma & Kohl	Surma (lead-free only), Kohl pencils, Surma containers, Kajal, Antimony-free kohl	Gilgit-Baltistan, Lahore, Karachi, Multan, Gujrat, Peshawar
Skincare	Ubtan, Face serums^⚠, Vitamin C creams^⚠, Whitening-free natural creams^⚠, Lip balms^⚠, Body butters	Gilgit-Baltistan, Lahore, Karachi, Multan, Gujrat, Peshawar
Unani & Herbal Remedies	Herbal powders, Black seed (kalonji)^⚠, Isabgol (psyllium), Herbal syrups^⚠, Senna	Gilgit-Baltistan, Lahore, Karachi, Multan, Gujrat, Peshawar
Beauty Tools	Miswak, Kohl sticks, Bath loofahs, Massage rollers	Gilgit-Baltistan, Lahore, Karachi, Multan, Gujrat, Peshawar
Colour Cosmetics & Personal Care	Lipstick, Nail polish, Compact powder, Foundation, Eyeliner, Mascara, Makeup kits, Face wash, Whitening/fairness cream^⚠, Nail polish remover	Gilgit-Baltistan, Lahore, Karachi, Multan, Gujrat, Peshawar
Medicinal Plants & Botanicals (Raw)	Dried medicinal herbs^⚠, Herbal root & bark, Wild mountain herbs, Dried morel mushrooms (guchhi)^⚠, Kalonji seeds^⚠, Isabgol husk, Herbal raw materials for Unani, Ziarat juniper berries, Juniper wood chips, Ziarat herbal blends, Hazara wild thyme	Gilgit-Baltistan, Lahore, Karachi, Multan, Gujrat, Peshawar
Incense & Home Fragrance	Agarbatti incense sticks, Dhoop cones, Bakhoor chips, Charcoal discs, Attar diffuser oils^⚠, Oud chips blends, Rose incense	Karachi, Lahore, Kalat
Alum & Mineral Deodorants	Alum (phatkari) blocks, Alum deodorant stones, Alum aftershave blocks, Alum powder, Alum roll-on, Alum travel sticks	Lahore, Karachi, Peshawar
Herbal Hair Powders	Reetha (soapnut) powder, Shikakai powder, Amla powder, Hibiscus powder, Herbal hair wash blends, Henna-indigo blends^⚠	Lahore, Karachi, Peshawar, Multan

Ideas to sell

5 product ideas to research

Rose and oud agarbatti for Muslim-owned gift shops
Sell on: B2B · Made in: Karachi · Karachi and Lahore make incense, and Kalat has an attar tradition
Raw alum aftershave blocks for wet-shaving barbers
Sell on: Amazon · Made in: Lahore · Alum (phatkari) is a staple in Pakistani pansar shops
Reetha-shikakai hair wash for curly-hair low-poo buyers
Sell on: Amazon · Made in: Lahore · Pakistani pansar trade blends these herbs at low cost
Bhakkar karna citrus hair oil for diaspora buyers
Sell on: Etsy · Made in: Bhakkar · A city-specific product from Bhakkar that no one else lists
Wild Ziarat juniper berries for gin distillers
Sell on: B2B · Made in: Ziarat · Ziarat has one of the world's largest juniper forests

Ideas from our November 2026 research. Check demand, costs and rules before you invest.

How to start

First steps

Choose one product and find out if your target country treats it as a cosmetic, a food or a supplement.
Ask your Lahore or Karachi supplier for lab test reports and a full ingredient list.
Write labels with proper ingredient names (INCI) and complete any notification your market needs, such as in the EU or UK.

Check your profit with the calculator

Rules in plain words

What to check

Most products here count as cosmetics, foods or supplements, so testing, registration or notification may be needed. In the EU and UK, cosmetics must be notified and labelled with INCI ingredient names, and fragrances need allergen labels. Avoid all medical, antiseptic and skin-lightening claims.

Food, cosmetics and supplements: they need proper labels, and often lab tests or registration. (54 product types)
Fresh fruit, plants and seeds need a plant-health certificate to cross borders. (3 product types)

This is a summary, not legal advice. See the compliance checklist.

Explore more

Questions

Frequently asked questions

Do I need permission to sell herbal soap or hair oil abroad?

In many markets, yes. Cosmetics usually need a safety check, correct ingredient labels and, in the EU or UK, a notification before sale.

Can I sell shilajit online?

Only with lab tests for heavy metals and no medical claims. Many markets treat it as a supplement, which has its own rules. It is not a good first product for beginners.

What is a carrier oil?

It is a plain plant oil, like almond or walnut oil, used to dilute fragrance or make soap and skincare. Soap and cosmetic makers buy carrier oils in bulk.

Want to sell natural wellness, beauty & fragrance abroad?

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