Carpets, Rugs & Floor Coverings made in Pakistan

This family covers hand-knotted carpets, kilims, runners, durries, jute rugs, prayer rugs and ralli quilts. Lahore is the main trading centre, with weaving in Peshawar, Quetta, Gujranwala, Multan, Tharparkar and Azad Kashmir. Afghan and Baloch weavers add tribal styles.

131product types
16main categories
5provinces

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An old hand-knotted carpet at Baltit Fort, Hunza — Photo: Old Carpet, Baltit Fort by Jwrensen, CC BY-SA 4.0, via Wikimedia Commons (cropped)

In simple words

Who buys it, and where to start

Home decorators, interior designers, collectors of tribal textiles and Muslim families buying prayer rugs shop for Pakistani rugs online. They buy for the long hand-knotting tradition and the value of handmade pieces.

Good first products

Mini rugs (2x3): Small hand-knotted rugs make affordable gifts and cost far less to ship than room-size rugs.
Kilim cushion covers: They are a cheaper first product than full rugs and light to post.
Kilim runners: Runners for halls and kitchens are a popular size and easier to ship than big carpets.

Be careful with

Large room-size rugs are heavy and costly to ship and return, so start small.
Do not call a modern Pakistani rug 'antique' or 'Persian'; say 'Persian-style' if that is the design.

Quick facts

Made in: Lahore, Peshawar, Quetta, Gujranwala, Thar/Tharparkar, AJK, Multan
Product types: 131 in 16 categories
Types with extra rules: 11 of 131
Best places to sell: Etsy, Amazon, Shopify, eBay, B2B

In pictures

See the products

Some photos show similar products made elsewhere, to help you recognise them. Credits at the bottom of the page.

The full list

All 131 types of carpets, rugs & floor coverings

Each product type below is a possible niche. Make it yours by adding one buyer and one angle, for example “biker jackets for women riders, made to measure”. ⚠ means extra rules apply.

Main category	Types and styles	Made in
Hand-Knotted Traditional Rugs	Bokhara rugs, Jaldar rugs, Persian-style rugs, Kashan-design rugs, Tabriz-design rugs, Mamluk rugs, Turkmen rugs, Afghan tribal rugs, Baluchi rugs, Silk-and-wool rugs, Pictorial rugs, Tree of life rugs, Kids' room rugs^⚠, Size-specific hallway runners, Vegetable-dyed Turkmen rugs	Lahore, Peshawar, Quetta, Gujranwala, Thar/Tharparkar, AJK, Multan
Kazak, Chobi & Ziegler	Kazak rugs, Gabbeh-style rugs, Chobi rugs, Ziegler rugs, Peshawar-style rugs, Vegetable-dye rugs, Hand-spun wool rugs, Oushak-style rugs	Lahore, Peshawar, Quetta, Gujranwala, Thar/Tharparkar, AJK, Multan
Modern & Contemporary Rugs	Abstract hand-knotted rugs, Overdyed rugs, Distressed vintage-look rugs, Minimalist rugs, Moroccan-style rugs, Geometric rugs, Hand-tufted rugs, Wool-and-viscose rugs	Lahore, Peshawar, Quetta, Gujranwala, Thar/Tharparkar, AJK, Multan
Kilims & Flatweaves	Wool kilims, Kilim runners, Soumak rugs, Sumak bags, Kilim cushion covers, Kilim ottomans, Kilim pouffes, Patchwork kilims, Vintage kilims	Lahore, Peshawar, Quetta, Gujranwala, Thar/Tharparkar, AJK, Multan
Runners & Hallway Rugs	Hallway runners, Kitchen runners, Stair runners, Extra-long runners, Narrow runners, Bokhara runners, Washable runners	Lahore, Peshawar, Quetta, Gujranwala, Thar/Tharparkar, AJK, Multan
Mini & Tabletop Rugs	Mini rugs (2x3), Doormat-size rugs, Tabletop rugs, Wall-hanging rugs, Car-seat rugs, Saddle bags (rug), Rug samples & mats, Bath-size wool rugs	Lahore, Peshawar, Quetta, Gujranwala, Thar/Tharparkar, AJK, Multan
Prayer Rugs	Hand-knotted prayer rugs, Embroidered prayer mats, Travel prayer mats, Padded prayer mats, Kids' prayer mats^⚠, Personalised prayer mats, Prayer mat gift sets, Mosque carpet rolls, Family prayer rug sets, Wedding prayer rug sets, Memory-foam prayer mats, Wide double prayer mats	Lahore, Peshawar, Quetta, Gujranwala, Thar/Tharparkar, AJK, Multan
Namda, Gabba & Felt	Namda felt rugs, Embroidered namda, Gabba rugs, Felted wool rugs, Felt nursery rugs^⚠, Felt ball rugs, Felt coasters	Lahore, Peshawar, Quetta, Gujranwala, Thar/Tharparkar, AJK, Multan
Durries & Cotton Rugs	Cotton durries, Striped durries, Woven cotton rugs, Washable cotton rugs, Rag rugs, Chindi rugs, Outdoor durries, Panja-weave durries	Lahore, Peshawar, Quetta, Gujranwala, Thar/Tharparkar, AJK, Multan
Jute & Braided Rugs	Jute rugs, Braided jute rugs, Round jute rugs, Jute-wool blend rugs, Sisal-look rugs, Braided cotton rugs, Jute doormats	Lahore, Peshawar, Quetta, Gujranwala, Thar/Tharparkar, AJK, Multan
Ralli Quilts & Appliqué	Sindhi ralli quilts, Ralli bedcovers, Ralli throws, Ralli cushion covers, Ralli wall hangings, Appliqué patchwork quilts, Thar embroidered quilts	Lahore, Peshawar, Quetta, Gujranwala, Thar/Tharparkar, AJK, Multan
Goat-Hair & Tribal Weaves	Goat-hair rugs, Camel-hair rugs, Baloch tribal flatweaves, Tent bands, Nomad storage bags, Donkey bags (khorjin), Tribal floor cushions	Lahore, Peshawar, Quetta, Gujranwala, Thar/Tharparkar, AJK, Multan
Custom-Size & Made-to-Order Rugs	Custom-size hand-knotted rugs, Custom-colour rugs, Logo rugs, Round custom rugs, Odd-shaped rugs, Hotel lobby carpets	Lahore, Peshawar, Quetta, Gujranwala, Thar/Tharparkar, AJK, Multan
Rug Services & Accessories	Rug washing, Rug repair, Fringe replacement, Rug restoration, Non-slip rug underlay, Rug moth protection, Rug hanging rods	Lahore, Peshawar, Quetta, Gujranwala, Thar/Tharparkar, AJK, Multan
Regional Folk Rugs	Falasi rugs, Galeecha rugs, Thari wool carpets, Sharma rugs, Goat-hair carpets (Fort Munro), Chitrali rugs, Bahawalpur appliqué floor spreads	Bahawalpur, Nasarpur, Tharparkar, Karimabad (Hunza), Fort Munro, Chitral
Kids' & Play Rugs	Road-map play rugs^⚠, Alphabet rugs^⚠, Animal-shape rugs^⚠, Hopscotch rugs^⚠, Round nursery rugs^⚠, Rainbow rugs^⚠, Cloud-shape rugs^⚠, Name rugs^⚠	Lahore, Gujranwala

Ideas to sell

5 product ideas to research

Origin-labelled Sharma rugs with maker photos for tribal textile collectors
Sell on: Etsy, eBay · Made in: Karimabad (Hunza) · Karimabad yak, goat and sheep wool weavers
Hand-tufted wool name rugs for nurseries
Sell on: Etsy · Made in: Lahore · Lahore tufting units make one-offs quickly
Falasi rugs from Bahawalpur as bright flatweave runners
Sell on: Etsy, Shopify · Made in: Bahawalpur · Cholistan weaving tradition around Bahawalpur
Galeecha rugs from Nasarpur as small heritage rugs
Sell on: Etsy · Made in: Nasarpur · Nasarpur is a weaving town known for galeecha
Matching bride-and-groom prayer rug sets as nikah gifts
Sell on: Etsy, Amazon · Made in: Lahore · Lahore carpet and embroidery workshops

Ideas from our November 2026 research. Check demand, costs and rules before you invest.

How to start

First steps

Ask a Lahore rug trader for three mini rugs and one runner, with the material and knot details for each.
Measure and weigh each rug and get a real courier quote before you set prices.
List the mini rugs first, with clear photos of the front, back and fringes.

Check your profit with the calculator

Rules in plain words

What to check

Most rugs need no special licence, but label the material, such as wool or cotton, honestly. Kids' and nursery rugs fall under children's product rules, so testing may be needed, including for flammability, and non-slip backing is wise. Wool rugs sold in the US follow wool labelling rules.

Children's products: they need safety tests for small parts, cords and chemicals before you sell them. (11 product types)

This is a summary, not legal advice. See the compliance checklist.

Explore more

Questions

Frequently asked questions

Why sell mini rugs and runners instead of big carpets?

Small rugs cost less to make, ship and return. They let you learn what buyers want before you put money into large pieces.

How can I tell a hand-knotted rug from a machine-made one?

Turn the rug over. A hand-knotted rug shows the pattern on the back with small, slightly uneven knots, while a machine rug looks very regular. Show the back in your photos so buyers can see it too.

Can I take custom orders?

Yes, Lahore workshops make custom sizes and colours, and interior designers buy this way. Give a clear making time and get colour approval before weaving starts.

Want to sell carpets, rugs & floor coverings abroad?

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